online

By adopting and trusting these tactics for optimizing direct booking conversions, you can build a solid foundation for future reopening

Metasearch already scaled to become one of the most important online marketing channels in 2019, continuing its growth trajectory

We predict that that dormant demand will lead to one of the most prodigious waves of leisure bookings this country has ever seen

These are just a few tips and tricks to get the ball rolling for your hotel in the holiday season and ensure that your initiatives have maximum outreach

With just two weeks to go until Booking shuts down RateIntelligence forever, hoteliers are in need of a reliable alternative

The uncertainty around travel, and ever-changing restrictions as a result of the pandemic, continue to have a negative impact on the region

There was a slowdown in web traffic, pick up and pace across most markets, with Europe suffering consequences of a second lockdown

This is a year like no other and learnings from previous seasonal campaigns may no longer apply. These are new rules of seasonal marketing

Search for your hotel in Google’s metasearch engine. Seeing more ads from OTAs or more from metasearch engines? Can you tell the difference?

Hotels who have not moved to Google Pay Per Stay (PPS) offering are missing huge opportunity to capture demand without risking their cash flow