online

We recommend a soft promotion early November and increase spend from mid November. This should help sales of vouchers pick up end November

Those who weigh pre-booking and upper-funnel data more than historical data will be stronger as they combine revenue and marketing strategies

Learning how to optimize your website for SEO and conversions is crucial for your property’s success. It’ll ensure your site is working hard

Understanding the role of Google My Business and using options to highlight what makes your hotel unique can help build your customer base

Google Hotel Ads is powerful, but also complex; the devil is in the details. Many hotels are integrated, but just the basics so losing out

Data continues to show booking lead times are shortening but travellers are spending more time researching potential destinations and lodging

Collect all interactions into one profile to better understand who your guests are and create smart guest lists for effective communication.

Expanding your focus on the conversion funnel to see the full conversion cycle will make you better marketer and help minimize cancellations

Google has explained that BERT is bidirectional and many examples of its functionality focus on its ability to better understand prepositions

Here is a hotel Level 5 checklist to help you revise and prepare core items including booking engine, voucher strategy and website content