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Even though direct bookings are on the rise, OTAs are likely to want to earn back their lost market shares as soon as the travel resumes

. They struggled to build that important one-to-one relationship with their guests and that meant their conversion rate was lower than it should be

Google ‘Free’ offer feels like a move to encourage hotels to try this channel by offering “free” organic traffic to drive more ad spend in Google Hotel Ads

A hotel’s TripAdvisor ranking is calculated using guest ratings however it’s not quite that simple. The current algorithm is based on assessing four areas:

Current challenges in the hospitality industry are impacting the way hotels function, they are also impacting traveler trends and the guest behavior

While data is important in managing your distribution and improving your profitability, it’s not everything – it’s about creating a strategy

The gradual ramp-up this summer is great chance for hotels to be strategic about their return to business and set a better, healthier distribution strategy

Every piece of information beyond a guest name that you can collect will help inform your knowledge of their motivations, preferences, and purpose

After over a year of government restrictions in the United States, vaccination rates have accelerated, and the nation is on the verge of a travel boom

As the country begins opening up, consumers will gain back more confidence. Here are some booking insights looking at our data for March 2021