online

Along with content parameters, the core update included revised spam policies to address the increasingly sophisticated, targeted approaches

Monitoring SERP volatility and adapting your strategies is key to maintaining search visibility. You’ll have to dance with Google to maximize its power

We explore how connected marketing & revenue strategies are a powerful ecommerce combination, leveraging the hotels direct channel to drive direct bookings

On OTAs guests use “breakfast included” as a primary search filter. When it comes to maximizing profit, breakfast can be an overlooked revenue booster

Make your website the pillar of your online marketing that sets you apart from your competitors to better sell your hotel directly

Tackling booking engine abandonment requires a strategic approach. By implementing these tactics, hotels can turn hesitant browsers into satisfied bookers

Once you’ve pinpointed the relevant guest personas, your promotional efforts, distribution strategy and revenue management will be clearly focused

You now have the full picture for diagnosing how good your metasearch strategy is, and what you have to do to maximize your results.

As well as discussing the challenges hoteliers face with guest communication Shaun will also give us a quick demo of how HiJiffy’s AI works

Join us as we uncover some of the most innovative strategies to kick off early summer hotel promotions and gear up for a bustling 2024 season