online
Stop OTAs Holding You Hostage: Reclaim Direct Bookings and Profit
No matter how much I want to support the hotel or avoid fees, I’ll reluctantly revert to OTAs if the process is too confusing or the price is out of line
How Hoteliers Can Optimise Their Top Website Landing Page
By strategically refining website landing pages, hotels can drive more direct bookings, improve user experience and stand out in a competitive marketplace
Good Marketing Starts with Google Ads …. Said No One Ever
This article is to help property managers of all categories and sizes grow their direct booking channels, a job that typically falls on marketing
Hotel Website Audits are Important … Even for Revenue Managers
A website audit isn’t just a maintenance chore; it’s a strategic necessity that directly impacts revenue. A set-it-and-forget-it approach doesn’t work
The Future of Direct Bookings: AI-Powered Hotel Guest Messaging
AI powered hotel guest messaging is the trifecta of effortless communication, better guest experiences and more direct bookings

Is OpenAI Operator the Death of Traditional Hotel Website Search?
Operator, is the next iteration of search. If left unchecked, it may accelerate a future where AI books rooms without guests ever visiting a hotel website
Science Behind Hotel Distribution and How to Maximize Bookings
How can hotels strategically manage their distribution mix to ensure profitability while maintaining rate parity and minimizing commission costs?
Using Incentives to Boost Direct Bookings
There are plenty of incentives you can use to win direct bookings, and many of these cost less than OTA commissions
Five Ways Hotels Can Stay Visible in an AI-Driven World
No longer confined to traditional SEO tactics, visibility now hinges on how AI-driven platforms interpret and reference your brand

How Lifestyle Photography & Video Drives Inpiration and Bookings
Lifestyle photography and video meets the travelers needs by showing real people, true emotions, and relatable moments