online
Google’s March 2024 Core Update: Impacts & Insights
Along with content parameters, the core update included revised spam policies to address the increasingly sophisticated, targeted approaches
How to Dance with Google: Dealing with SERP Volatility
Monitoring SERP volatility and adapting your strategies is key to maintaining search visibility. You’ll have to dance with Google to maximize its power
How to Increase Visibility and Direct Revenue: Key Trends & Strategies
We explore how connected marketing & revenue strategies are a powerful ecommerce combination, leveraging the hotels direct channel to drive direct bookings
The Hidden Profit Potential of the Hotel Breakfast
On OTAs guests use “breakfast included” as a primary search filter. When it comes to maximizing profit, breakfast can be an overlooked revenue booster
Transforming Your Hotel Website into a Room Selling Powerhouse
Make your website the pillar of your online marketing that sets you apart from your competitors to better sell your hotel directly
5 Reasons For Booking Engine Abandonment And How To Fix It
Tackling booking engine abandonment requires a strategic approach. By implementing these tactics, hotels can turn hesitant browsers into satisfied bookers
12 Types of Hotel Guest and How To Satisfy Their Expectations
Once you’ve pinpointed the relevant guest personas, your promotional efforts, distribution strategy and revenue management will be clearly focused
What Factors Affect the Results of Your Metasearch Campaigns? (Pt2)
You now have the full picture for diagnosing how good your metasearch strategy is, and what you have to do to maximize your results.
Poor Guest Communication Impact is Bigger Than Lost Bookings
As well as discussing the challenges hoteliers face with guest communication Shaun will also give us a quick demo of how HiJiffy’s AI works
The Secret to Summertime Success on Your Hotel Website
Join us as we uncover some of the most innovative strategies to kick off early summer hotel promotions and gear up for a bustling 2024 season