online

Let’s explore why your hotel’s social media approach might need a serious update, and more crucially, how to modernize it for today’s digital landscape

Your website is the pillar of your online marketing and sales strategy, and measuring its results is crucial to adjusting your online sales strategy

Elevating your hotel’s direct booking strategy is an ongoing process that demands attention to detail and an adaptive approach

Approaching metasearch with the expectation of stretching your budget across every aspect of your bid modifiers may not yield the desired results

The key impact of the DMA implementation is hotels have lost visibility, lost direct sales capacity, reduced profit and increased intermediary dependence

The hospitality industry is poised for significant change in 2024, largely driven by AI technologies and shifting consumer expectations

Guest messaging should highlight the unique features of the hotel and appeal to the interests of the target audience to drive bookings and increase revenue

In an era where travelers increasingly rely on online platforms to make their travel arrangements, having a user-centered hotel website is paramount

A website visitor can’t verbally tell you they didn’t find what they wanted on your website. But there are behavioral signals to guide you

From purchasing clothes to watching Netflix to booking travel, consumers demand a stress-free, streamlined experience – and mobile delivers