online

Most TikTok content isn’t scripted or directed, and that gives you the opportunity to involve different hotel elements, teams and its surroundings

This increase in direct traffic won’t tip scales to hotel’s, OTAs are too strong to back off. Let’s see how direct booking strategies help hotels succeed

With increasing guest acquisition costs through OTAs, hoteliers need to rethink distribution, their effective channel strategy, and recharge direct bookings

Traditional hotel benchmarking tends to be based on occupancy and rates, with no visibility on how the end result came to be. We thought you needed more

You have a room at $100. If you sign up for Flash Deals, that room will sell for $70, less average commission rate of 20% – so the room earns you $56

Google is penetrating the hotel distribution vertical with Google Hotel Ads. What does this offer hotels in terms of revenue management and marketing?

If your content and imagery is refreshed, it can encourage travellers to visit other pages and explore the site further which might help convert a booking 

The initial website exposure is the first step in convincing guests that your hotel is their perfect match and that exposure begins on the landing page

Even if you are unable to offer the cheapest rate online, the data shows that when a hotel’s prices are in parity on metasearch conversion rate doubles

Using colour psychology to increase bookings isn’t about “tricking” guests. It’s about being aware of how your hotel brand’s colours convey the right mood