online

Finding the right OTA for a small hotel is not as simple as it sounds. Each one has trade offs and are not created equal. Here are a few considerations:

Last year, we published a Black Friday report showing impact on hotel bookings. We saw a 47% jump in campaign conversions and 58% increase in direct revenue

There’s a constant debate on whether the Global Distribution System (GDS) surpasses a book direct strategy or is it the other way around

The ideology around the digital marketing budget needs to evolve, rather than asking the question “how much am I going to spend” we should be asking this

For APAC travelers looking to venture outside their home country, the largest growth was for dates 31-60 days out, which saw a jump from 10% to 15%

Behavioural change in prospects’ booking journey can expose hotels to subtle issues and pitfalls that may be difficult to detect in metasearch engines

There are a variety of winter campaigns for you to consider and we recommend you start your dedicated winter campaign no later than week of October 18th

When it comes to attracting Next-Gen Travellers in a post-pandemic world, most hotel marketers are still trying to find a strategy that works for them

Hotel brands that properly take advantage of social media not only reap the rewards now, but position themselves to be the most successful in the future

This has led to a lot of hotel owners confusion. We hear, “Should I run my ads directly through Expedia Travel Ads website or go through Koddi?”