online

Your Google Places listing is also the most prominent feature of the Google landscape on any brand searches, with sometimes thousands of views per month

Metasearch engines are to hotels like Amazon is to eBooks: they are both vertical search engines. Vertical search engines focus on a specific sector

You want your hotel photography to tell the story of your property and all it has to offer. Visuals are so powerful, and give away so much

It’s clear that with other privacy changes on the horizon, this is a growing trend and something marketers need to prioritize for their email campaigns

A quick glance at the online environment will show you a wealth of different distribution channels. Each channel offers the opportunity to build cash flow

The increase in demand during the summer season did boost European tourism; but it was cancelled out by the Delta variant, leaving European travel stagnant

Tripadvisor is the first big, relevant and global player in the online travel industry that dares to charge the user as its main revenue stream

Casual behaviour towards room inventory management by hotels can lead to various problems. Let’s discuss why you should be doing it in the first place

The experience you have reaching out to guests, commenting on their posts, and sharing their positive feedback with followers will build sense of community

Because digital marketing changes so quickly, it is important to make sure your online presence is keeping up with it as budget season arrives