online

Historical comparison is going to be more challenging in 2023 as the data from google analytics 4 and Universal Analytics aren’t always easily comparable

A sound distribution strategy can no longer be limited to selling rooms through hotels website, online travel agents or the GDS – it’s time to get creative

When the hotel direct price was higher than OTAs, conversion rate was 2.98%. When the direct price was same or lower, the conversion rate shot up to 4.66%

It seems the pandemic will have a lasting psychological effect on the consumer attitude toward travel, and the positive value it provides

We look at the updates Google has made to its hotel search and travel SERP results and features, and their effects on hotels and OTAs

Your website should tell a story. Not just your story–your guest’s story too. You want your guest to imagine their experience staying at your hotel

Maintaining an active social media page but neglecting questions and comments is like managing a store and ignoring customers that raise a concern

Because direct guest messaging is such a great marketing tool, let’s look at the best practices so that you can be sure to use it to your hotel’s advantage

If prices are identical on OTAs and the hotel website, nearly 70% of respondents prefer to book on OTAs, and only 30% prefer direct booking

Whether you are tasking your in-house team or outsourcing to an agency, resources, both time and money, must be determined to dedicate to social media