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Real-time reservations are one of the easiest ways to increase profitability through upselling and paying less commission to third party reservation sites

Here is a breakdown of first-party data, why you need it, how you can activate it to create personalised experiences, increase loyalty and capture bookings

Summer is coming and tourists want to travel. Make sure your marketing is up to date on all channels to attract guests to your hotel, not the competition

For marketers, the metaverse represents an opportunity to engage consumers in entirely new ways while pushing internal capabilities and brand innovation

Changes are coming to Google Responsive Search Ads. Here’s what that means for hotel teams. NB: This is an article from Screen Pilot WHAT’S CHANGING Starting June 30, 2022, Google […]

Honing in on a highly specific audience that is properly aligned with your overall campaign goal can make or break your Facebook ad performance

When we look at the micro level data, where hotels ran both Google Paid and Free Booking Links, the split in received bookings saw at an average 70/30 split

Rather than marketing to the cookie, travel and hotel brands can use the opportunity to use people-based marketing across devices

The exciting thing about both and Waze map Ads is you can choose your budget. If you want more impressions and clicks, raise your budget based on results

These five steps will help ensure that you’re able to stand out for all the right reasons, even if you’re competing against much larger hotels