online

Expedia Search & Sort Factors Update: What Impact for Hoteliers?
This August, Expedia Group is releasing new Search and Sort Factors in their marketplace that will affect how hotels appear in Expedia’s search results

How to Convert Meeting Planners on Your Hotel Website
If your hotel has meeting and event spaces, your website must cater to meeting planners. Here is where hotel website personalization comes into play
How To Influence Travelers “On The Fence” Planning a Trip in 2022
There are three critical touchpoints that you can impact, which can influence the decision-making journey of travelers who are still on the fence
Reaching the Right Travelers Starts With the Right Audiences
Getting in front of the right audiences for your destination is key, so we’ve crafted audience and targeting strategies to help you reach them online
4 Simple Tips for Boosting Your Hotel’s Social Media Presence
We know managing your social media can feel like a chore. Trying something new and on-trend may bring just the boost your brand needs

Preparing Your Hotel For The Sunset of Google’s Universal Analytics
There’s no way to import your existing data into Google Analytics 4. That makes this transition quite the change project!
Do Keywords Matter? How To Find Them & Use Them
If you are prepared to learn these vital techniques, let’s go through some helpful advice for choosing the right keywords to attract targeted traffic
How Your Photos And Hotel Details Affect Revenue
Managing and updating photos on every single channel across the global travel network is a lot more than most hotels have time for these days
Is The Metaverse a Digital Playground or a Commercial Space?
Is the metaverse a digital playground for friends? Or is it a commercial space for companies and customers? It’s a little of both
10 Of The Best Social Media Marketing Strategies For Hotels
Whether you’re just starting out with social media marketing or looking for new ways to expand your approach, here are ten ideas to include in your strategy