online

It is possible to plan your campaigns to ensure you can take advantage of the visibility the OTAs but without overlooking your own goals

Artificial Intelligence is reshaping guest behavior at lightning speed. We break down how this transformation is redefining guest expectations

Hotels with Black Friday campaigns saw impressive results: direct booking up 63.8%, website conversions up 36% and direct revenue up 97.5%

By engaging directly with guests at the opportune time, hotels can customize services more effectively, leading to deeper guest satisfaction

Cutting ads in low season to “save budget” often leads to even lower bookings, forcing hotels to rely on OTAs with high commission fees

This Halloween, don’t let potential guests vanish from your website, instead enchant them with personalized experiences that boo-st bookings

Dynamic Budgeting is to see beyond the false clarity of commission thresholds, to embrace investment as strategy, and to reclaim the guest

We walk you through exactly why landing pages matter for SEO, how they work, and what makes a landing page not just rank well, but convert too

For many hotels, being listed on two or three big global OTAs feels “enough.” but limiting yourself to a few channels restricts your revenue potential

When users see AI summaries at the top of search results, including OTA listings, reviews, and travel guides, they may not click through to your website