online

You can target high-value guests by using Members Only promotions to offer exclusive deals to over 100 million members across all Expedia Group sites

Hospitality marketing is undergoing significant changes, and marketers need to be prepared for both incremental and drastic changes

Google held a panel on ‘The hoteliers view: how Travel Tech can help suppliers be successful’. We’ve summarised the key questions and answers

Channel management involves identifying and using the most effective online distribution channels, such as OTAs, direct booking engines, metasearch, etc.

Dynamic packaging can help introduce end-to-end booking coverage. Otherwise, travelers will rely on OTAs suggesting solutions for vacation-related problems

Apple Business Connect uses Place Cards which allows you to control how people see your hotel. We recommend including information like:

Let’s focus on the here and now, and the most crucial priority – which is managing the small things that will help increase your Easter and summer booking

Regardless of what video content you decide to create for your hotel this spring, it needs to be entertaining and exciting – no one likes boring content

Having an analytical approach to visibility boosters is critical and will help you assign the incremental cost to the incremental revenue correctly

Think about the photo content that’s on your hotel’s Instagram feed right now. Does that imagery help sell your hotel experience?