online

You must use what you know about your hotel guest segments to craft personalized touchpoints throughout the guest journey to deliver impactful experiences

It is important to stay current on popular social trends because it is a great way to reach new travel audiences and increase bookings at your hotels

As a hotel, your technology is essential to increase direct bookings. As an independent hotel, you’re competing against multi-million-dollar tech companies

Google Ads Extensions give you more space to add information about your hotel, often opening up unique messaging opportunities

There are many things that influence travellers landing on your hotel website from price, to copy and imagery, all linked to consumer psychology

As consumers, we increasingly experience personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

Content marketing is a huge piece of the puzzle when it comes to positively developing your hotel’s communications and ultimately, its success

Let’s look at some examples of where Google Hotel Ads and Google Paid Search Ads appear within Google Search

Your guests want more control. When it comes to their hotel stay, ABS (attribute-based selling) offers the same retail style customization they are after

The cost of hotel customer acquisition is what you pay to acquire a new guest. That includes marketing, reservations and the cost of serving the guest