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Bid Modifiers in hotel metasearch allow us to adjust our default bid by a percentage at a variety of levels, targeting specific revenue needs

Using dynamic content can provide audiences with better contextualised information and turn more prospects into effective (direct) bookings

Guest booking behavior has shifted, and previously well-established travel patterns have been replaced by new, unfamiliar ones

While there isn’t a “one-fits-all” solution in hospitality marketing, there are basic strategies that will help increase revenue, reservations and retention

Don’t approach OTAs the same way year round. If your peak season is the summer and your off-season is winter, modify your OTA inventory to reflect that

TikTok has quickly become one of the most popular marketing channels for a variety of businesses and industries, including hospitality

Material direct booking benefits can be something really special that also positively impacts the overall guest experience; these are often really effective

We have outlined ideas that are easy to implement, involve no costs and have a proven track record in the hotel industry in bringing you website traffic

The more guests lost to booking abandonment, the more hotels must spend to attract new leads. This is alarming when we consider cost of customer acquisition

Evaluating your metasearch campaigns depends on the objective you have set for your hotel. The goal of metasearch campaigns is to protect your hotel’s brand