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Tips to Reduce “Leaky Bucket Syndrome” from your Hotel Website

Prospective guests are scouting trip locations, hunting for cheap rates, and perusing hotels website to learn about each brand offering and stay experiences

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Optimizing Hotel Bookings: How to Solve Booking Inefficiencies

In the dynamic world of hospitality, ensuring a seamless hotel booking process is paramount to enhancing customer satisfaction and your bottom line

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5 Tips for Hotel Photos That Sell

The more time that travelers spend ogling your hotel photos the better. Why? Because they’ll be more likely to book if they like what they see

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The Top Hotel Website Design Trends to Follow in 2024

Incorporating current hotel website design trends, like AI, scrolling elements, and smart content, can help any brand stand out from the crowd

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How to Set Up Google Ads Hotel Brand Protection Campaigns

A brand protection campaign might not fail due to poor execution; it could simply be distribution or revenue issues making direct channels less appealing

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trivago logo for mirai article about their new net cpa on consumption offering

Trivago Introduces its New Net CPA on Consumption

The new Net CPA on Consumption model is an improvement by trivago in line with what hotels are looking for: visibility and reservations with a guaranteed return

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A Deep Dive into Hotel Booking Sources

The source of a reservation is known as its booking source, and all booking sources fall into one of two primary categories: direct and indirect sources

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Hotels Under Pressure as OTA Competition for Guests Explodes

Hotels are in danger of becoming too reliant on OTA lead generation, to the point it becomes financially tough to recover their current share of bookings

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man being attracted by a carrot in the same way hotels need to engage with lead nurturing from inquiry to booking confirmation

Ten Tips to Help Win Back Business from OTAs

20 years ago we ‘spilled all of our sweeties in the lobby’ and gave the OTAs our soul, and for the last 15 years we’ve been trying to win the business back

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How is Your TripAdvisor Ranking Calculated and How to Improve It

To improve your overall tripadvisor rating and ranking you need to look at improving all three of the popularity index factors

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