online
The Ever Growing Importance of Personalisation
As consumers, we increasingly experience personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example
A Content Marketing Refresh for Independent Hotels
Content marketing is a huge piece of the puzzle when it comes to positively developing your hotel’s communications and ultimately, its success
Google Ads Vs Google Hotel Ads: Do You Need Both?
Let’s look at some examples of where Google Hotel Ads and Google Paid Search Ads appear within Google Search

With ABS Hoteliers Can Leverage Retail Best Practices
Your guests want more control. When it comes to their hotel stay, ABS (attribute-based selling) offers the same retail style customization they are after
Cost of Customer Acquisition a Key Factor in Hotel Profitability
The cost of hotel customer acquisition is what you pay to acquire a new guest. That includes marketing, reservations and the cost of serving the guest
OTAs Have Retaken More Than Half of All Hotel Bookings Online
As the hotel industry’s recovery from the pandemic has progressed, bookings on OTAs have again outpaced hotel website bookings

Marketing Tips for Small Hotels
With limited budgets and resources, it can be challenging to compete with larger hotels and chains that have a more extensive marketing budget and reach
What Are the Benefits of Hotel Metasearch?
As a bottom-of-the-funnel tool, advertising on metasearch exposes your hotel to traffic who are ready to book and are actively searching for your brand

All You Need to Know About Trivago’s New Free Booking Links
Just like Google, trivago has enabled free ads, which are ads that do not require a bid on the metasearch engine

Booking.com Best Practice Guide for Hoteliers
We focus on the peculiarities, best practices, and other aspects of booking.com and provide some insights to help you set up in the best possible way