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If price comparison widgets (PCWs) were useful we would see shorter booking journeys, which is the exact opposite of what we’ve been seeing in recent years

As the trend of wellness travel continues to thrive, there is clearly an opportunity to find the right positioning and communication of relevant packages

Tourists seek the most flexibility possible, and the direct bookings channels’ flexible terms, scope for changes, and instant refunds can win out

How you remarket to guests is imperative. The goal should always be to optimise the booking journey, the website being a part of the whole journey

Instead of trying to get your guests’ attention 24/7, your send strategy should be to optimize sends during specific phases of the guest journey

Your website must be intuitive enough to attract the user’s attention and integrated with the hotel booking engine to provide a seamless booking experience

Your email subject line is your first opportunity to make a good impression and persuade someone to open your email. 64% of people say subject lines matter

Mobile-friendly and responsive website designs are more intuitive, accessible, and allow for quicker decisions and higher conversions

Here are our tips to retain last-minute searching millennials on your hotel website and convince them to book a stay at your property

To convert Google searchers into repeat guests who leave great reviews, you’ll want to ensure that your website has an attractive and responsive design