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online

Strengthening Your Hotel’s Landing Pages

Your landing pages are part of the scaffolding of your marketing campaigns. How you go about portraying, communicating and selling your offers counts

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Big Mistake! Your Hotel Website Is Not Just an Online Brochure

Your website is your number one communication channel with multiple audiences and interests, so it cannot be designed like a static sales brochure

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Google My Business for Hotels: 13 Ways to Optimize Your Listing

We’ve covered a handful of do’s and don’ts, but there are other items that you should avoid when optimizing your Google My Business Profile

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Page Load Time in GA4: Do Users Even See Your Hotel Website?

The correlation between a user opening a website and viewing its content seems straightforward, yet discrepancies frequently occur

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GA4 and Other Google Updates for Hotels

Google announced three new features to actively open the onboarding process for hotels wanting to list their rates or provide booking links

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The Top 5 Opportunities a Website Unlocks for Hoteliers

What can a well-designed website unlock for hoteliers to thrive in a competitive world online? Here’s a look at the top five opportunities

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GDS and the Changing Face of Hotel Distribution

We explore 6 ways GDS has evolved and how this can empower hotels to drive successful online distribution and get more direct business

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What Is a ChatBot and Does Your Hotel Need One?

9 Benefits of a Hotel Chatbot and Key Features to Look For

While some rule-based chatbots are built for more straightforward tasks, an AI-powered chatbot is designed for intelligent and complex tasks

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Strategies For Building A Strong Online Reputation For Hotels

Though there are many ways to build your online reputation, here are the most vital methods you should incorporate into your ORM strategy

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The Correlation Between Guest Sentiment Data and Hotel Bookings

Guest sentiment data is another critical piece of the puzzle that can take hoteliers feedback gathering efforts to new heights

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