online
Strengthening Your Hotel’s Landing Pages
Your landing pages are part of the scaffolding of your marketing campaigns. How you go about portraying, communicating and selling your offers counts
Big Mistake! Your Hotel Website Is Not Just an Online Brochure
Your website is your number one communication channel with multiple audiences and interests, so it cannot be designed like a static sales brochure
Google My Business for Hotels: 13 Ways to Optimize Your Listing
We’ve covered a handful of do’s and don’ts, but there are other items that you should avoid when optimizing your Google My Business Profile
Page Load Time in GA4: Do Users Even See Your Hotel Website?
The correlation between a user opening a website and viewing its content seems straightforward, yet discrepancies frequently occur
GA4 and Other Google Updates for Hotels
Google announced three new features to actively open the onboarding process for hotels wanting to list their rates or provide booking links
The Top 5 Opportunities a Website Unlocks for Hoteliers
What can a well-designed website unlock for hoteliers to thrive in a competitive world online? Here’s a look at the top five opportunities
GDS and the Changing Face of Hotel Distribution
We explore 6 ways GDS has evolved and how this can empower hotels to drive successful online distribution and get more direct business

9 Benefits of a Hotel Chatbot and Key Features to Look For
While some rule-based chatbots are built for more straightforward tasks, an AI-powered chatbot is designed for intelligent and complex tasks
Strategies For Building A Strong Online Reputation For Hotels
Though there are many ways to build your online reputation, here are the most vital methods you should incorporate into your ORM strategy
The Correlation Between Guest Sentiment Data and Hotel Bookings
Guest sentiment data is another critical piece of the puzzle that can take hoteliers feedback gathering efforts to new heights