online

Having an analytical approach to visibility boosters is critical and will help you assign the incremental cost to the incremental revenue correctly

Think about the photo content that’s on your hotel’s Instagram feed right now. Does that imagery help sell your hotel experience?

The loss of direct bookings has an unfortunate two-fold effect; losing revenue due to high OTA fees and inability to deliver a personalized guest experience

To maintain high conversion rates, it’s key to give potential guests a reason to choose you over competitors whatever their position in the booking journey

There’s a bias to drive direct traffic, which means metasearch gives your property greater exposure than the OTAs to encourage a direct booking

To understand how the contribution of Google Hotels (both paid and free) has evolved over time, we split our set of hotels in two

In recent years, researchers have found dopamine can be triggered by positive online experiences, including the act of browsing or shopping on a website

It’s no secret that the volume of OTAs participating in the auction has skyrocketed, making impression share more and more difficult to obtain

Timing is everything when it comes to cart abandonment emails. It’s important to optimize your abandoned cart email sequence for maximum recovery

Without distribution, it’s as good as if your hotel didn’t exist. Approaching it holistically with these tips in mind lays the foundations for success.