online

A well-rounded approach combining strengths of direct bookings and OTAs will help hoteliers maximize their revenue potential and enhance guest experience

When it comes to terminology, it’s easy to mix up ‘target market’ and ‘target audience’. It’s essential you distinguish and identify both properly

HyperCommerce is about creating a system that inspires hotels to deliver a remarkable experience to guests, wherever they can be reached in the online world

Today, in the final video 3, our panel consider ways Hotels can increase their chance to convert those guests looking into direct booking

One good way to grow your marketing database is by featuring a compelling hotel newsletter subscription message on your website to capture opt-in contacts

Google has dived into its search data further to expand their micro moments into stages of travel – Dreaming, Planning, Booking, Sharing and Experiencing

Working with OTAs can enhance your revenue management and distribution channel strategies, but there are also some downsides

Adding metasearch to a multichannel marketing strategy is essential for hoteliers seeking to maximize direct bookings and achieve higher margins over time

Continuing our video series, today in video 2 we look at how hoteliers can make their hotel website more engaging and sticky

While social media is one of the easier ways to get visual user-generated content, it is not the only one. Below we cover a few other ways