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An SEO Dictionary For Hotels: The Basics To Get You Started
Search engine optimization (SEO) has become standard practice for marketers in every industry as a way to be found in search to attract qualified traffic and leads and the hospitality […]
Amid acquisitions, can smaller OTAs in Europe survive?
An array of prominent purchases has helped Expedia and Priceline cement their spots as the world’s largest online travel agencies (OTAs) as the opportunity for others narrows. NB: This is […]
Top five hotel technology trends
Top five hotel technology trends 1. Google to expand in the travel space Imagine a potential guest searches for a hotel’s name along with the city on Google, but local competitors’ real-time […]
Five questions to help marketers solve the metasearch dilemma
When mobile booking and payment become part of metasearch, it is even more important to have a single party with a seamless closed loop marketing solution. Metasearch continues to be […]
Booking.com and TripAdvisor reviews appear on Apple Maps
Yelp has lost its exclusivity on providing reviews for hotel properties on Apple Maps. Entering the fray now will also be reviews from Booking.com and TripAdvisor. No official announcement has been made […]
Does Investing in Social Media Advertising Pay for Hoteliers?
Invest in Social Media Advertising because it’s where potential guests are spending the most time. With the rise of Generation C, which stands for a new generation of consumers deemed […]
Google changes to mobile algorithm coming – are you ready?
Google is back in the news with another algorithm change – and this time it’s a big one. The search engine announced recently its plans to roll out the Mobile-Friendly […]
Hotels Reserve Spending for Online Reputation Management
For travelers, reputation is (almost) everything when it comes time to book accommodations, based on February 2015 research by Ipsos MORI for TripAdvisor. While price ranked as the most important […]
