online

By employing personalized messaging and leveraging predictive analytics, hotels can enhance direct bookings and boost conversion rates simultaneously

The new search experience, which Google has dubbed Search Generative Experience (SGE), incorporates AI capabilities and conversational functionality

Because direct bookings with a free booking link come at no cost, hoteliers also save on paying commissions for bookings previously received through an OTA

Since Google launches Free Booking Links, thousands of hotels have listed their properties to increase brand visibility and boost direct reservations

With the rise of online travel sales and influence of e-commerce and review sites, accommodation providers must adapt to the evolving distribution landscape

With direct bookings performing strongly, it’s never been more important for hoteliers to boost conversion rates and reduce abandonment

Not only are you going to see image and video rich results along with generative AI answers, but you can now use images as part of your prompts/queries

We focus on the specifics, best practices and other aspects of and about Expedia and give you a brief guide to set yourself up in the best possible way

A well-designed website can be a powerful tool for hotels to differentiate themselves in a highly competitive online marketplace

Here are a few examples of urgency tactics. Each of these leverages the psychology of urgency to drive conversions and increase sales.