online

“Half of my advertising is wasted, I just don’t know which half,” is the famous quote from decades ago by Philadelphia department store owner John Wannamaker. That sentiment is still […]

Utilizing an open source content management system (CMS) like WordPress is in stark breach of a hotelier’s fiduciary duties and exposes them to great security and vulnerability risks hotel managers […]

GOING on a holiday is now a smoother process, with consumers able to explore and book travel and accommodations without having to go through middle-men. The online market for travel […]

Search Engine Marketing continues to be one of the highest revenue drivers for HeBS Digital’s clients, with more than 25% of direct online revenue coming as a direct result of […]

Two important announcements at the love-in for hosts put on by Airbnb in the French capital this week – both with implications for the rest of the industry. First of all was the […]

 It’s no secret that multi-channel campaigns are a great way to boost revenue during low seasons, target top customer segments, and fulfill ad hoc business needs. But is your hotel […]

Expedia Inc‘s acquisition of HomeAway, the vacation rental platform, for $3.9 billion (mostly in stock) could be understood as an alliance of mutual interest against Airbnb, the peer-to-peer short-term rental […]

How hotel chains can put more heads in beds with smart marketing Acquisition costs for online customers continue to rise. Because of this, hospitality marketers need to be smart and […]

Lufthansa is forging ahead with its efforts to establish partnerships with intermediaries and other travel brands – with Google going live this week. The airline is currently embroiled in a bruising […]

Airbnb, the $25 billion global-hospitality behemoth, may have met its match. And right in its hometown of San Francisco. On November 3, the voters of San Francisco will vote on Proposition […]