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Airbnb rentals now 9% of room inventory in major cities
Airbnb accommodations now account for 9% of the total lodging units in the 10 largest U.S. markets and appeared to be adding units at a substantially faster clip than […]
Travelzoo to grow hotel search and China bookings
Deals publisher Travelzoo appears to be pivoting towards hotel search, eyeing up China and taking a quality not quantity approach to new members, according to a growth strategy overview […]
7 Content Marketing Hacks For Travel Brands
NB: This is an article from Puzzle Partner, a boutique marketing agency that specializes in travel and hospitality From startups to Fortune 100, companies of all sizes struggle with keeping […]
Expedia Introduces Bidding for Hotel Listings
In what may ultimately develop into a massive change in the way online travel agencies and hotels do business with one another, Expedia Inc. has quietly introduced changes in […]
How Can Hoteliers Maximize Revenue from Google
Understanding how to maximize revenue from the extensive array of Google’s products can be daunting. To help hotel digital marketers navigate the Google landscape, HeBS Digital sat down with Google […]
Independent Hotels sleepwalking into era of increased OTA dependency
NB: This is an article by John Kearney, Director of Hotelient For over 15 years that I have been within this industry, Independent hotels here in Europe have been always […]
Is Airbnb a Legitimate Threat to the Hotel Industry?
Less than a decade since its launch, Airbnb has already emerged as a significant threat to the hotel industry, according to a recent study from CBRE Hotels’ Americas Research. […]
Tracking and quantifying the whole customer journey through optimisation
NB: This is an article by Brian Taylor, Digital Managing Director of Jaywing, via Travolution With the full onslaught of winter upon us, it’s natural that people find themselves dreaming […]
5 Steps to Increase Bookings with Facebook Remarketing
NB: This is an article by Burcu Gobuluk, Chief Operating Officer of Adphorus Today, more than 70% of Travel’s digital ad dollars go to Direct Response advertising. Intent-based search […]
5 SEO Rules for the Travel Industry
NB: This is an article by CT Moore, founder of Socialed When it comes to SEO, there are best practices which are universal, immutable laws, and then there are […]
