online

A Marriott executive at the MMA Mobile Marketing Leadership Forum explained how the hotel company broke down media silos for a people-first attitude and discovered that 30 percent of attribution […]

NB: This is an article from Leonardo Google updates its algorithms 500-600 times a year but rarely gives the public notice on what’s changing. But this time they did, which […]

  NB: This is an article from Adphorus Today Facebook announced Dynamic Ads for Travel (DAT), its native retargeting solution for travel advertisers. We are very excited to be one […]

A Marriott-Starwood marriage will bring changes but digital holds promise even if brands like Facebook now want you to pay for products like Dynamic Ads ‘Better together’ – the slogan […]

Owing to increased Internet penetration and the booming sharing economy, which has an impact on the lodging sector, the online travel market in Asia-Pacific has grown in recent years. Technology […]

Performance marketing platform Criteo saw mobile business breach the critical 50% threshold last quarter, underlining why travel firms must have cross-device insight. Speaking to Travolution after Criteo issued a three […]

From point-of-sale shenanigans to wholesaler tactics and the rise of club rates, hotels of all shapes and sizes are fighting back and it’s not over yet. The battle for direct […]

NB: This is an article by Jennifer Alberts, Account Supervisor at HeBS Digital Though the economy travel landscape continues to change, luxury hotels are as prosperous and popular as ever. […]

Understanding our audience is at the heart of all good content marketing. Fundamentally, content marketing is an exercise in empathy: understanding and appreciating the audience’s needs and providing content that they’ll […]

Online reputation has become a major factor in the choosing of a hotel; now, most travelers will use online sources to review hotels and other tourism operators during their decision […]