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  If hotels aren’t paying enough attention to mobile right now, they’re missing out. That’s the primary message Facebook Head of Travel, Christine Warner, has for hotel brands. Warner recently […]

Everybody has theories about why so many people prefer to shop for hotels on OTAs… but have you ever actually seen them do it? To find out why so many […]

When one of the first eye-tracking studies on Google search engine results pages (SERPs) came out in 2005, researchers from Mediative discovered that there was a distinct pattern to the way […]

Google acquired Zagat in 2011 back in the years when Marissa Mayer was a part of Google. They were experimenting Hotel finder in same year, 2 years later they introduced […]

A hotel Instagram account has the potential to be more effective than all the other social media platforms combined. A photo-sharing service like Instagram is the perfect medium for hotels […]

For two years now, Google has been using the mobile-friendliness of a website as a method for deciding how web pages should rank in their search engine. Pages that were […]

Landing pages are an important part of the booking funnel. They help you convert your paid traffic, carefully targeted and acquired by your marketing efforts, into profitable direct bookings. You […]

Google Bucket lists and Facebook City Guides are trip planning tools that could also be useful travel brands. Andrew Hennigan reports. We’ve probably all shared our bucket list ideas through […]

Sometimes we are asked why we talk so much about Booking.com and that we make them out to be the “enemy”. That is not the case and we do not […]

2016 was a year full of fun new surprises for our favorite search engine. Travel, in particular, seems to be a special area of interest for Google as the search […]