online

This year has seen a major increase in direct booking campaigns from the big chains. We’ve watched Hilton and Marriott engage in extensive promotion of their brand websites using loyalty […]

The influence of reviews on traveler’s booking behaviors is well established. Some 95% of travelers consult reviews before making a purchase. And data from TripAdvisor reveals almost all of their […]

Google has strongly burst onto the hotel-transaction scene via its Book on Google (BoG) interface, awakening plenty of curiosity and questions about the real interest Google has with this movement. […]

In the first part of our series, we looked at 6 ways revenue managers can use data to make their hotel smarter. However, a revenue manager’s job is bigger than […]

NB: This is an article from TrustYou We have already discussed how hotels can drive direct bookings during the search and booking and onsite experience phases of the guest journey. To […]

Online travel agents (OTAs) may not be the ‘necessary evil’ they are made out to be, industry experts have agreed ahead of two major hotel events, with many boasting a […]

Google Trips got a good bit of attention on its recent release in September, but I’m not sure I understand the fanfare. Forbes called Google Trips is a “fantastic… travel […]

In a webinar we hosted earlier this year, we asked hoteliers what direct booking challenges they were currently facing. The results were nearly evenly split: 30% told us they were […]

NB: This is an article from Tambourine We live in a world of instant gratification and non-stop distractions. So, all hotel marketers can surely agree that holding a guest’s attention in […]

A few weeks ago eConsultancy published the first half of my in-depth look at how Expedia converts visitors into customers. Part one looked at traffic from organic search and direct […]