online
Booking.com Expanding Beyond Hotels Into Flights, Cars and Restaurants
Booking.com is renowned for its hotel-only focus but its homepage now features tabs for flights from Kayak, car rentals from RentalCars.com, and restaurant reservations from OpenTable, all sister companies owned […]
PPC For Hotels: How To Counter OTAs
If you’re a hotel that works with online travel agents (OTAs), you’ll be familiar with the battle of balancing your relationship with the OTAs and also driving enough sales directly. […]
10 Ways to Maximize Summer Metasearch Performance
This week marked the summer solstice and the official beginning of the summer season. For travel brands, however, the summer travel season has been in full swing for a couple […]
trivago Express Booking – what is this new tool?
trivago has launched a new tool for its metasearch engine called trivago Express Booking. Just like we did with the launch of TripAdvisor’s Instant Booking and Book on Google, […]
How TripAdvisor Is Fixing Its Instant Booking Problem
TripAdvisor is the world’s largest travel site as measured by monthly user traffic. Over the past couple of years, in an attempt to better monetize its massive user base, the […]
What Travel Marketers need to know about Local Search and Mobile
Over the past decade, nothing has impacted travel buying more so than search and consumer access to mobile devices. Now more than ever before, the customer buying journey has changed […]
Is Your Hotel Showing Up in Local Search Results When it Matters
The local search marketplace is extremely competitive, making it important to ensure you’re using advanced local SEO tactics to compete for visibility to help drive qualified traffic and transactions. 46% […]
OTAs TripAdvisor, Expedia and Hotels.com Top When Planning Vacations
In a new, first of its kind analysis of combined offline and online consumer conversations, Engagement Labs released its TotalSocial® rankings on the top performing online travel agents (OTAs) in […]
Does Airbnb have right formula for managing online guest reviews?
Every hotelier knows how important online reviews are, and how damaging they can be if they’re unfavourable. NB: This is an article from SiteMinder Websites like TripAdvisor are nearly a […]
Is Organic Search Dead For Hotels ?
As the movie character Ferris Bueller once famously said: “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it“. Now I […]
