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The Revenue Managers Guide to Handling High Cancellation Rates
Today’s hotel guests are empowered and informed, which in some ways is very positive. However, it has also led to a trend of guests making multiple bookings far in advance, […]
7 Things Hotel Marketers Are Thankful For This Thanksgiving
Coming off the heels of an intense election season, this Thanksgiving will be unlike any other. No matter who won your vote or where you stand personally, let’s come together […]
Four ways to help your hotel master online reviews
Imagine what would happen if a member of your staff blatantly ignored guests at the front desk who wanted to discuss their hotel stay. What if this employee promptly deleted […]
Bidroom.com becomes a commission free booking platform
In a revolutionary move, the online booking community, Bidroom.com, announced that it will stop charging hotels commissions for bookings on their website. Bidroom founders, Michael Ros and Casper Knieriem, have […]
Google says US hotels related searches are up 25% in the US
Conventional wisdom says that using search to plan and book travel is old-fashioned. Consumers now start their trip research elsewhere, such as on Facebook or Apple TV, or they may […]
Airbnb CMO Wants to Redefine Experiential Marketing With New Offering
Thursday, at its Airbnb Open event in Los Angeles, Airbnb CEO Brian Chesky revealed that the company is fundamentally changing. In adding experiences and much more to the platform, it […]
Jumpstart Your Hotel’s Direct Bookings through Multichannel Campaigns
Multichannel campaigns are one of the most effective ways to boost direct bookings, build one-to-one relationships with current and future guests, and ultimately, encourage repeat guests throughout the customer lifecycle. […]
Consumption of digital travel content sees double-digit growth
A new study explores how the interaction between travel booking websites and other influential online and offline touchpoints can impact the purchase journey for American, British and Canadian travelers. The […]
Kayak’s CEO critiques Google, Airbnb, and others
Steve Hafner, co-founder and chief executive of Kayak, is living up to his reputation for being one of the liveliest annual on-stage interviewees at the Phocuswright Conference. On-stage he says […]
Google is Switching to a Mobile First Index
Earlier this year, we published an article on Google’s search algorithm update, which gave preference to mobile-friendly websites in mobile search results. Now, 6 months later, Google has announced that […]