online

With the commission rates of booking sites going up, and already averaging nearly 20 per cent, no wonder the hoteliers are desperate to avoid the middleman. Increasing the number of direct […]

Content marketing. You’ve probably heard this term being thrown around a lot over the past few years, but do you know how important content marketing for hotels is when it […]

Facebook is the largest social media community in the world, and still growing! In June 2017, it reported 2.01 billion active monthly users – a 17% increase year-over-year. Facebook is […]

Social media is very big for businesses right now: Research shows that social media advertising budgets worldwide have doubled in the past two years alone—from about $16 billion in 2014 […]

I am a firm believer in the power of the blog. With enough of the right content, I can move mountains — if the mountains were relevant site traffic and […]

Hotel search marketing is an important tool in attracting new guests and event planners to your property. NB: This is an article from SocialTables Google and other search engines now […]

Online content: When it’s good, it’s great for marketing a hotel online. When it’s bad, it’s not doing anybody any favors – if anything, it’s discouraging guests from booking. This […]

Despite popular belief that ‘The Billboard Effect’ is but a shadow of its former self, recent research suggests tales of its demise have been much exaggerated. It may be true […]

Last week Facebook released broad audiences for Dynamic Ads to all advertisers globally on Facebook, Instagram and Audience Network. This is a huge move for Facebook toward a full-funnel approach […]

It’s no secret that Facebook is the largest social media network in the world. How many – exactly? Well, as of Spring 2017, Facebook averaged 1.9 Billion monthly users. And, […]