online
The Hidden Chasm: Why Your Bookings Keep Falling into the Abyss
The guest’s road from your hotel marketing campaigns, to your website and finally to online booking is a delicate, razors’ edge journey filled with several opportunities for the customer to […]
Why Site Weight Matters for Your Hotel Website
What affects how quickly your website loads? Why does it matter? There are many different factors which have an effect on how quickly your hotel website loads. Processing power, browser, […]
Selling Hotel Experiences for More Direct Bookings
What is it that makes your hotel distinctive and memorable? A great Experience! These days, for a hotel to stand out, you’ve got to offer more than comfy rooms and […]
Google Flights Is Making Gains With Consumers
With a dominant search engine in its pocket and a fast-as-anything and excellent product, Google Flights is starting to really assert itself and is getting consumer traction. But how much? […]
Ad blocking—a threat or a golden opportunity for hotels?
According to a recent report by Pagefair, there was an estimated $21.8bn lost in ad revenue in 2015 alone due to ad blocking. And with more and more people choosing […]
Hotel Marketing Advertising Channels Require Different Strategies
The world of hotel marketing is vast and complex. Platforms such as Facebook can drive tons of traffic, but not always revenue. Other systems, such as Google’s AdWords is typically […]
Travel brands turning to paid Facebook as Google prices rise
Paid Facebook search could become more of a focus for travel brands this year as the cost of appearing on Google search results continues to rise, an industry panel has […]
OTAs, precise SEO and other marketing strategies for boosting hotel traffic
Online travel agencies, precise search engine optimization and other marketing strategies might be the recipe for boosting traffic to hotels in 2017 According to Geoffrey Moore in his book “Living […]
TrustYou Study Uncovers Travelers’ Online Search and Booking Behaviors
++ Review Score Second Most Important Factor Affecting the Booking Decision After a Hotel’s Rate ++ Majority Eliminated Hotels Below A Three-Star-Rating When Choosing The Hotel ++ TrustYou, the world’s […]
The top four user experience KPIs that travel brands should be tracking
How to measure UX of travel websites: it’s a perennial problem for the marketers that work for these brands. I’ve talked to so many travel marketers who are still in […]
