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The Evolving Role of a Hotel Channel Manager

Channel management is vital for a hotel’s commercial success, with increasing reliance on OTAs driving room night reservations and emergence of metasearch

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person clicking on a dollar sign reflecting additional revenue for hotels through sales of extras in their direct channel

Challenges of Selling ‘Extras’ in Your Direct Channel

We’ll cover why hotels should offer extras, some best practices on how to market them and finally some tips on how to streamline your operations

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the words online booking on a computer keyboard reflecting importance to hotels of their website to drive direct bookings and increase revenue

Perfecting the Craft of High Converting Websites

By embracing these best practices, you can create a digital website masterpiece that dazzles and delights, leaving guests eager to embark on their adventure

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easter eggs signalling the spring season and importance for hotels to start thinking about offers and campaigns

Hop Into Increased Direct Bookings This Easter

This targeted approach allows hotels to forge meaningful connections with guests, crafting memorable stays that capitalize on the festive Easter atmosphere

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lady in a wheelchair looking at a laptop possibly an ada complaint hotel website

Elevate Customer Acquisition with ADA Compliant Booking Engine

Achieving ADA compliance isn’t just about avoiding legal complications – it’s also a smart business move to grow your brand and reach more potential guests

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Why Hotels Should Embrace Instant Group Booking

Now is the time to embrace instant group booking. Those hotels who invest early and lay a solid foundation will be the most successful

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How Google Consent Mode V2 Will Impact Hotel Website Traffic In EEA

For hotels to continue tracking guest behaviour on their website and booking engine, hotels will be required to switch on Google Consent Mode

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How to Improve Your Hotel Website in 4 Simple Steps

We can spend a lot of money trying to bring people and generate traffic to our site, but if our website doesn’t work properly, it’s like a leaking sink

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What are Google’s Organic Hotel Booking Links?

By eliminating the need for users to visit intermediaries, you have a higher chance of converting potential guests into booking and interact direct

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book now on a mobile phone reflecting the potential impact of mobile only pricing to drive direct mobile bookings

Best Hotel Booking Apps for Independent Hotels

Being present on the best and most popular booking apps will help your hotel become a consideration for travellers as they prepare to book their stays

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