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When promoting long staycations, take advantage of geo-targeting options to personalize offers and messages for domestic guests but exclude local residents

OTAs are revising ad spend and seeing impression share and click fluctuations. With April and May in the rearview, the crisis has impacted each OTA

Now is the time to re-build your strategy with a clean slate. We have lockdown reached ground zero, now we must move upward

Ensuring an optimised direct strategy gives you the best chance to maximise profit on every booking. Do not hand that opportunity to OTAs unnecessarily

Hotels handed power to the OTAs once before. Resetting the distribution relationship to a fairer balance is within each hotel’s grasp

Property Promotion Ads are a great way to boost direct hotel sales as they help gain visibility and access new demand and, therefore, more bookings

Recovery timing and booking volume will vary based on business-specific factors, like hotel locations and property types, so act on your own data

Developing workable marketing strategies for your hotel business is a challenge, but we have seven strategies you can utilize to encourage direct bookings

Even through this period of uncertainty the GDS has consistently remained one of the highest ADR channels. And travel agents have some excellent reasons to keep booking hotels through these

Whilst the hospitality industry has seemingly stepped back from digital marketing efforts, Google is moving along with updates to their search algorithms.