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Content Creation: Best Practices for Different Hotel Segments
Understanding your niche gives you a direction on what kind of content you should be posting. Be proud of who and what your property represents
Book and Join, a Key Feature of Your Loyalty Program
With a “book and join” option, hotels have a unique opportunity to convert their customers into loyalty members
Breaking Barriers: Hotels Are Reclaiming Power in Website Management
The principle of customer-focused website design and management is vital, particularly for hotels where customer engagement is key to success
10 Booking Trends and Stats to Drive Guest Experience and Revenue
Hotels have an incredible opportunity to exceed guest expectations and maximize revenue potential with the help of new-age tools and processes
Capitalize On User-Generated Content and Influencer Marketing
Although content created by guests and influencers may look and feel similar to outsider consumers, there are key differences
When to Choose OTAs Over Hotel Direct Reservations
Whether reservations come directly or through OTAs is secondary, as the primary concern is filling rooms that would otherwise remain empty
5 Practical Tips For Powerful Carousel Website Messages
Carousel website messages offer a dynamic and visually appealing way to display your hotel highlights, but success relies on thoughtful implementation
3 Hotel HyperCommerce Tactics for Faster Direct Booking
This hypercommerce approach not only enhances the booking process but aligns with desires of a generation that values spontaneity and discovering new destinations
6 Winning Strategies to Increase Direct Bookings
Direct bookings boost profits, enable personalized experiences, data collection, targeted marketing efforts and can foster brand loyalty
The Most Profitable Marketing Channels for Hotels
When independent hotels participate in the most profitable marketing channels, brand visibility increases exponentially and reliance on OTAs decreases