mobile

Earlier this year, we published an article on Google’s search algorithm update, which gave preference to mobile-friendly websites in mobile search results. Now, 6 months later, Google has announced that […]

“A lot can happen in 40 years, but when it comes to technology, 40-years is like going back to the days of Moses or the Roman Empire.” Richard Goodwin… and […]

Findings from the hospitalityPulse “2016 Check-In Experience Survey” are in, and the results are raising flags about pre-assigning rooms, assigning them quickly and on-the-fly at arrival, and even getting guests […]

Messaging is exploding as an engagement channel at hotels. Within the past year, hotel brands big and small have made headlines for their experiments with various channels, as well as […]

The changing nature of the travel industry has been a hot topic at this year’s Web Summit. Gillian Tans, the CTO of Booking.com, particularly emphasised how increased mobile usage is […]

Google has unsettled the SEO community throughout 2016 by releasing back-to-back updates to its SERPs and search algorithms. The latest, and hopefully the last change for the year, was announced […]

Mobile advertising’s advanced targeting capabilities can be used to engage a lucrative market: the weekend traveler. The weekend getaway is cheaper, easier to plan and requires less time off than […]

Guests are embracing new technologies and apps on a daily basis, and hotel companies are trying their best to also get into the fray by developing their own guest facing […]

The Battle against OTAs isn’t just fought at the traveler’s booking stage. In this highly competitive market, hotels much deliver exceptional service if they are to succeed. OTAs are an […]

Mobile marketing offers unrivalled growth opportunities for the travel industry, outstripping potential returns from investments in digital marketing, social media and artificial intelligence According to a survey of 183 European […]