mobile
Consumption of digital travel content sees double-digit growth
A new study explores how the interaction between travel booking websites and other influential online and offline touchpoints can impact the purchase journey for American, British and Canadian travelers. The […]
Google is Switching to a Mobile First Index
Earlier this year, we published an article on Google’s search algorithm update, which gave preference to mobile-friendly websites in mobile search results. Now, 6 months later, Google has announced that […]
Mobile at the Forefront of Hotel Technology
“A lot can happen in 40 years, but when it comes to technology, 40-years is like going back to the days of Moses or the Roman Empire.” Richard Goodwin… and […]
Survey reveals serious flaws in hotel guest check-in
Findings from the hospitalityPulse “2016 Check-In Experience Survey” are in, and the results are raising flags about pre-assigning rooms, assigning them quickly and on-the-fly at arrival, and even getting guests […]
Hotel Social Messaging and Chat Tools at a Crossroads
Messaging is exploding as an engagement channel at hotels. Within the past year, hotel brands big and small have made headlines for their experiments with various channels, as well as […]
A closer look at customer focused strategy of Booking.com
The changing nature of the travel industry has been a hot topic at this year’s Web Summit. Gillian Tans, the CTO of Booking.com, particularly emphasised how increased mobile usage is […]
How Google’s Mobile Only Index Will Change SEO in 2017
Google has unsettled the SEO community throughout 2016 by releasing back-to-back updates to its SERPs and search algorithms. The latest, and hopefully the last change for the year, was announced […]
4 Ways Hospitality Marketers Can Use Mobile to Connect with the Weekend Traveler
Mobile advertising’s advanced targeting capabilities can be used to engage a lucrative market: the weekend traveler. The weekend getaway is cheaper, easier to plan and requires less time off than […]
The “Connected Guest” – What Do They Really Want?
Guests are embracing new technologies and apps on a daily basis, and hotel companies are trying their best to also get into the fray by developing their own guest facing […]
Proven Hacks for Hotels to Capitalize on OTAs
The Battle against OTAs isn’t just fought at the traveler’s booking stage. In this highly competitive market, hotels much deliver exceptional service if they are to succeed. OTAs are an […]