metasearch

The influence of TripAdvisor shows no sign of slowing. According to TripAdvisor’s recent research, the company was responsible for over 10% of global tourism spending in 2017, which equates to […]

The title for this blog might be seen as clickbait to some, but I strongly believe that Facebook will buy TripAdvisor. Why? Well, lots of reasons. I think it is […]

OTA search results often mystify hotel revenue and channel managers. There’s not always a clear reason why one property ranks higher than another. NB: This is an article from OTAInsight […]

TripAdvisor is one of the most widely used social platforms around the globe. NB: This is an article from Little Hotelier Travellers of all ages and demographics head to TripAdvisor […]

When TripAdvisor was founded in February 2000 in a small office above Kostas Pizza on 315 Chestnut Street in Needham, Massachusetts, I don’t think anyone could have predicted the amount […]

Just a few weeks ago, Google began testing a new hotel pricing and availability graph. This new feature shows average pricing for hotels when users carry out a branded hotel […]

Is it a temporary reset or the metasearch new reality? Metasearch critics have long warned that comparison-shopping businesses from Trivago to TripAdvisor have been overly dependent on a couple of […]

No hotelier really needs to be reminded of the essential role reviews play in the holiday shopping process. But just in case you do, the latest stats show that a […]

While OTAs have long been a dominant source of indirect hotel bookings, metasearch sites like Kayak, Trivago, TripAdvisor, and Google have recently become much more relevant in hotel marketing and […]

Online guest reviews have become worth their weight in gold to hotels. Today, a huge 95% of people read a travel review before they book a trip, which means building […]