metasearch
How The TripAdvisor Algorithm Works and How To Boost Your Ranking
No hotelier really needs to be reminded of the essential role reviews play in the holiday shopping process. But just in case you do, the latest stats show that a […]
Metasearch: is it right for your hotel?
While OTAs have long been a dominant source of indirect hotel bookings, metasearch sites like Kayak, Trivago, TripAdvisor, and Google have recently become much more relevant in hotel marketing and […]
How does TripAdvisor rank hotels?
Online guest reviews have become worth their weight in gold to hotels. Today, a huge 95% of people read a travel review before they book a trip, which means building […]
Current state of metasearch: Where can your hotel find real value?
Metasearch advertising is gaining popularity among travellers and hotel guests thanks to its objective positioning. A metasearch engine or website lets travellers compare hotel room rates from various online travel […]
TripAdvisor: What Hotel Marketers Need to Know
TripAdvisor launched in 2000 and has since grown to become the world’s most used travel website. The company’s original business plan was to drive leads to hotel websites. Today, TripAdvisor […]
Google Testing Variable Occupancy in Germany
An important distinction travelers make when booking a hotel room is the designation of how many people will be staying in the hotel room. Business travel tends to be single […]
Is Direct Booking Really Best? Right Channeling May Be Better
There’s no doubt that there are clear benefits to increasing your direct bookings, for both your hotel and your customers. NB: This is an article from Rainmaker Hotels save on […]
What TripAdvisor’s New Sponsored Placements Format Means for Hotels
Gaining visibility on websites such as Kayak, Expedia, and the largest travel website with over 570 million reviews and opinions across the globe, TripAdvisor, is a core component to any […]
How TripAdvisor listing and reviews help grow your hotel business?
When was the last time you searched a hotel and it didn’t appear on TripAdvisor review website? Probably, 1 out of 10 hotels. (Because other 9 hotels are listed on […]
New Auction Experience Found on Trivago
Our metasearch partners have been devoting an increasing amount of effort to improving and testing new user experiences. NB: This is an article from Koddi Lately, we noticed a new […]
