metasearch
Google Hotel Ads Become Most Profitable Metasearch Engine
Direct channel specialist Roiback has announced that Google Hotel Ads (GHA), the Google platform that distributes hotel prices in real time, now represents 65% of hotel bookings coming from metasearch […]
B&B Basics: What Is The Difference Between Metasearch And OTAs?
As you seek to expand and improve your online distribution network, you will quickly discover that metasearch engines and online travel agents are the major players in the travel industry […]
What Does TripAdvisor Move To Social Mean For Hoteliers?
If you’ve been living under a rock this past week or two you might have just missed TripAdvisor’s unveiling of its new site and mobile experience. The debut of Travel […]
What Hotels Need To Know About Latest TripAdvisor Updates
The influence of TripAdvisor shows no sign of slowing. According to TripAdvisor’s recent research, the company was responsible for over 10% of global tourism spending in 2017, which equates to […]
Facebook Will Buy TripAdvisor
The title for this blog might be seen as clickbait to some, but I strongly believe that Facebook will buy TripAdvisor. Why? Well, lots of reasons. I think it is […]
7 Tips to Boost Your Property’s Ranking in OTA and Metasearch Results
OTA search results often mystify hotel revenue and channel managers. There’s not always a clear reason why one property ranks higher than another. NB: This is an article from OTAInsight […]
How To Improve Your B&B’s TripAdvisor Ranking
TripAdvisor is one of the most widely used social platforms around the globe. NB: This is an article from Little Hotelier Travellers of all ages and demographics head to TripAdvisor […]
The Ultimate Guide to TripAdvisor for Hotels
When TripAdvisor was founded in February 2000 in a small office above Kostas Pizza on 315 Chestnut Street in Needham, Massachusetts, I don’t think anyone could have predicted the amount […]
How Google Latest Experiments with Metasearch Could Impact Hotels
Just a few weeks ago, Google began testing a new hotel pricing and availability graph. This new feature shows average pricing for hotels when users carry out a branded hotel […]
Is the Metasearch Model in Big Trouble?
Is it a temporary reset or the metasearch new reality? Metasearch critics have long warned that comparison-shopping businesses from Trivago to TripAdvisor have been overly dependent on a couple of […]
