metasearch
Are Branded Hotels Wasting Money on Metasearch Right Now?
We discuss why in this current climate and changing guest profile, metasearch is just a channel shift and not producing incremental revenue
The Importance of Metasearch Investment Amid Covid-19
Combining traditional metasearch and sponsored placements hotel brands can shift bookings from OTAs to their own website and intercept users
trivago launch CPA or commissionable model. What is it, how does it work?
trivago is betting on a commission-based participation model that reduces investment risk and contributes to visibility of the direct channel
Update Covid-19 Hotel Attributes on 3rd Party Websites
Google my Business, Trip Advisor, and OTA’s have set up their COVID-19 communication opportunities as attributes check boxes
Metasearch Advertising: Should I Invest Hotel Marketing Budget?
A user must be looking for YOUR hotel and rates for the MetaSearch option to be available. This is part of a hotel’s “book direct” strategy
Why You Should Not Invest in Metasearch Right Now
Even if you leverage metasearch to drive direct bookings on your website, are they the type of customer to come back again and again? Nope!
What’s New in Metasearch: Q2 2020
There are a few metasearch updates this quarter. The thread that connects them is a commitment to removing barriers to both advertising and traveling
How to Reduce Customer Acquisition Costs of Metasearch Campaigns
Metasearch is a great way for visitors to compare channels based on price, but many hotels also offer non-price perks such as late check-out
Google Hotel Products Evolve! Who Will be Winners and Losers?
We talk specifically about Google, how it has evolved a number of its products and how they can be of real value to hotels in a risk free way
The Rise of Display Ads in the World of Meta
By focusing on optimized ads spend across metasearch channels, hotels can expand reach to a broader demographic and drive direct bookings
