metasearch

Should hotels that have been advertising successfully on the more familiar Metasearch PPC model switch to risk free Metasearch PPS instead?

We discuss why in this current climate and changing guest profile, metasearch is just a channel shift and not producing incremental revenue

Combining traditional metasearch and sponsored placements hotel brands can shift bookings from OTAs to their own website and intercept users

trivago is betting on a commission-based participation model that reduces investment risk and contributes to visibility of the direct channel

Google my Business, Trip Advisor, and OTA’s have set up their COVID-19 communication opportunities as attributes check boxes

A user must be looking for YOUR hotel and rates for the MetaSearch option to be available. This is part of a hotel’s “book direct” strategy

Even if you leverage metasearch to drive direct bookings on your website, are they the type of customer to come back again and again? Nope!

There are a few metasearch updates this quarter. The thread that connects them is a commitment to removing barriers to both advertising and traveling

Metasearch is a great way for visitors to compare channels based on price, but many hotels also offer non-price perks such as late check-out

We talk specifically about Google, how it has evolved a number of its products and how they can be of real value to hotels in a risk free way