metasearch

On November 3rd, Google will roll out significant updates to its Meta Price Accuracy Policy. We outline what it means for the metasearch auction

Dynamic Budgeting is to see beyond the false clarity of commission thresholds, to embrace investment as strategy, and to reclaim the guest

Dynamic pricing and rate parity aren’t enemies. Best move? Keep public rates clean, monitor on metasearch and embrace closed-user incentives

OTAs are flooding social, search, and AI-driven channels with budget that independents cannot match. If you do nothing, you are invisible

Metasearch advertising requires careful planning and execution and many hoteliers fall victim to common pitfalls that can hinder campaign effectiveness

In the competitive hotel metasearch landscape, reviews and ratings are more than just numbers, they are powerful tools that influence your online visibility

Google has started to integrate hotel ads into the results delivered by its Gemini AI, potentially making metasearch an even more vital marketing channel

Metasearch ads, which previously lived outside these results, are now embedded in them, giving marketers a new way to reach audiences at the top of the page

Metasearch marketing is a potent strategy that blends the best of direct booking advantages with the visibility of third-party platforms

AI agents are coming – but the value of price comparison, and thus metasearch, isn’t disappearing. Instead, they’re both evolving