meetings and events

If you want the same group business as everyone, do the same things everyone else does, and you will likely get exactly your fair share of the market

Displacement analysis can be one of the most complicated elements of revenue strategy your team has to undertake. Here are 6 steps you can take

We explore how ski resorts can attract more business during this off-peak period, particularly for meetings and events

Tailoring proposals based on group segments and client preferences is key. This personalized approach enhances the chance of securing successful bookings

As group travel continues to evolve, hotels have a unique opportunity to differentiate themselves by offering more than accommodations and meeting spaces

Keep a finger on the pulse of pop culture. Regularly view platforms like TikTok, check trends on Netflix or Prime, and set Google Alerts for your town

A well-responded RFP can lead to a profitable booking but the sheer amount of effort required to sift through numerous unqualified RFPs can be overwhelming

Here are five ways to have more meaningful, enlightened meeting planner conversations that get attention and increase venue revenue

You can increase revenue from meetings by using some of the strategies outlined here and actively engaging with potential corporate clients and planners

Few hoteliers today can claim to reliably predict group travel trends going forward, without access to modern data analytics informed by revenue management