marketing

Hotel WhatsApp Marketing: How to Transform Guest Engagement
We’ll show you why WhatsApp Marketing is a game-changer for your hotel and share proven tactics to ensure your messages truly resonate
How To Optimize Your Hotel For AI Search Like ChatGPT
Don’t ignore generative AI searches. By proactively optimizing your hotel website, you increase the likelihood of ranking well with potential guests
What Perplexity AI Means for High-Consideration Hotel Bookings
Perplexity uses AI to answer user queries, offering intelligent, contextual responses. It is part of a movement towards more intuitive user experiences
How Your Mediocre Hotel Guest Experience is Killing Your Revenue
It’s time to confront these challenges head-on and transform every aspect of your guest experience into a revenue-generating powerhouse
Why Guest Reviews Matter More Than Ever in 2025
With AI-driven personalization and growing reliance on OTAs, guest reviews are no longer just an afterthought, they are a decisive factor in guest booking
The Best Facebook Ads For Hotels
We’ve outlined common objectives for hotel Facebook ad formats that you may be considering and how these can help your campaigns succeed

The Hotel SEO Scam: Myths, Rip-Offs, and What Moves the Needle
Here’s the uncomfortable truth: most hotels are shelling out big bucks for SEO services that focus on low-impact strategies

10 Ready-to-Use Holiday Campaigns to Boost Bookings
With these 10 ready-to-use holiday campaigns, you can turn special occasions into opportunities to delight your guests and maximise bookings

Hotel Email Marketing: Tips, Ideas and High Converting Strategies
Some may call it “old-fashioned,” but hospitality email marketing is a robust strategy that consistently drives bookings, revenue, and loyalty

Why is First-Party Data Key to Increasing Direct Bookings in 2025
First- Party data provides hotels with actionable insights that drive personalisation, improve marketing efficiency, and enhance the guest experience