marketing

We take a look at the challenges hotels are facing today, and outline a some sales and marketing tips you should implement to differentiate your business

In the previous video we took a closer look at the lower funnel, in this third video we look into both the Middle and Upper Funnel

How you remarket to guests is imperative. The goal should always be to optimise the booking journey, the website being a part of the whole journey

There is no magic bullet that will bring your perfect guest at perfect time at perfect rate but there are different strategies and budgets for paid media

The internet changed how people travel. As a result, the hospitality industry is constantly changing. This is why marketing in hotels can be overwhelming

With the proliferation of new travel apps, distribution goliaths updating ranking algorithms, building a hotel marketing strategy can seem intimidating

3 often underutilized Google Ads optimization techniques: These tests were conducted over 2-3 months, using data from 9 boutique hotels

Your email subject line is your first opportunity to make a good impression and persuade someone to open your email. 64% of people say subject lines matter

What is the lower funnel, where does it fit into hotel marketing activities and why is it (possibly) the most effective use of digital marketing investment

Mobile-friendly and responsive website designs are more intuitive, accessible, and allow for quicker decisions and higher conversions