marketing

3 often underutilized Google Ads optimization techniques: These tests were conducted over 2-3 months, using data from 9 boutique hotels

Your email subject line is your first opportunity to make a good impression and persuade someone to open your email. 64% of people say subject lines matter

What is the lower funnel, where does it fit into hotel marketing activities and why is it (possibly) the most effective use of digital marketing investment

Mobile-friendly and responsive website designs are more intuitive, accessible, and allow for quicker decisions and higher conversions

An eye-opening study shows that a huge 94% of online shoppers stated negative reviews have convinced them to avoid a business altogether

To convert Google searchers into repeat guests who leave great reviews, you’ll want to ensure that your website has an attractive and responsive design

Hospitality marketing trends evolve with guests and their priorities: even social media introverts were posting about their first post-pandemic stays

The need for data continues to evolve as we focus on the digital first guest and their ever evolving needs. Meaningful data has many advantages for hotels

We will show some data from our hotels’ Facebook ads campaigns that use this full marketing funnel approach and how it helps them

You have a hotel, you have a website but does anyone know about it beyond your listing on OTAs, this is where Digital Marketing comes in