marketing

Where hotels are concerned, Cyber Weekend is an ideal opportunity to increase occupancy during low periods and shoulder dates, and increase voucher sales

Revenue management revolves around what customers from different segments are willing to pay, by measuring and monitoring supply and demand

To accurately attribute and assess the effectiveness of marketing campaigns amidst changing privacy regulations, Google has introduced conversion modeling

A review of changes in marketing department expenditures provides some interesting insights into how U.S. hotels adjusted their unit-level marketing tactics

Have you picked up running and optimising your Facebook marketing? Let’s look at some common mistakes advertisers make and how to avoid them

Each side of the coin uses different attribution models and KPIs to measure digital marketing performance. It is not as cut and dry as one may think

With special deals, unique partnerships with local businesses, and the right approach to SEO, you can up your local guests booking game and book more rooms

Too often we see revenue management teams set rates and forget about them and fail to monitor how their inventory is performing across distribution channels

Chances are, if you’ve been keeping up on the latest SEO trends, you’ve heard the term “entities” or “entity search” come up in conversation more and more

This is probably the most interesting part, as native ads are mostly intended for destination searches (“hotels in Boston”) and not branded searches