marketing

The goal of a hotel has always been to create memorable moments and to drive revenue, but what do guests really want and expect today?

A gift card not only delivers upfront cash flow but also encourage guests to spend beyond the card’s value, boosting per-stay profitability

The launch of TikTok Go, in partnership with Booking, is a moment hoteliers cannot ignore. TikTok users can now book hotels directly within the app

Having a well-maintained Google Business Profile is no longer a nice-to-have SEO bonus. It’s an essential tool for visibility, credibility and conversions

GEO for hotels offers a major opportunity to bypass crowded OTA listings and drive high-intent, direct bookings straight from AI search results

In a world where personalisation is key, it is essential that properties use their guest data to anticipate, meet and exceed guest expectations

In the competitive hotel sector, landing pages must be part of a marketing effort to convert prospective guests from website visitors into a direct booking

Microsegmentation hones in on why a guest behaves the way they do and what that means for your marketing, service delivery, and revenue strategies

Two organizational models for hotel commercial work have emerged. The first is an evolution, which entails appointing a Commercial Director

In this article, we’ll explore how AI search tools work and how you can make sure your hotel gets mentioned in their responses