marketing

Mastering Property Promotion Ads offers new opportunities to attract guests searching for specific destinations, amenities or qualities

A digital presence strategy for your hotel should drive traffic and revenue to your lowest cost of sales channel – your website

Enhancing hotel marketing with Google Analytics involves leveraging its robust features. Here are some actionable ways hotels can optimize their marketing

Hotels must acknowledge three key shifts driving influencer marketing today. First, influence is no longer a question of exposure but action

By embracing a rigorous segmentation approach, hotels can ensure that each marketing effort is precisely targeted to attract the right guests

For hotels with event venues, branding also involves positioning your property as a go-to destination for memorable and successful events

Here’s what’s making waves in social media and how you can use these trends to elevate your hotel’s online presence

So how can hotels ensure travelers know they are pet friendly and set themselves apart? Here is a guide to help you position your hotel

Your emails need to be thoughtful, targeted, and personal. Here are top tips to make your hotel sales emails more engaging through personalization

A loyalty program isn’t just a marketing tool, it’s a relationship builder. It’s about making your guests feel special, valued, and excited to return