marketing

The launch of TikTok Go, in partnership with Booking, is a moment hoteliers cannot ignore. TikTok users can now book hotels directly within the app

Having a well-maintained Google Business Profile is no longer a nice-to-have SEO bonus. It’s an essential tool for visibility, credibility and conversions

GEO for hotels offers a major opportunity to bypass crowded OTA listings and drive high-intent, direct bookings straight from AI search results

In a world where personalisation is key, it is essential that properties use their guest data to anticipate, meet and exceed guest expectations

In the competitive hotel sector, landing pages must be part of a marketing effort to convert prospective guests from website visitors into a direct booking

Microsegmentation hones in on why a guest behaves the way they do and what that means for your marketing, service delivery, and revenue strategies

Two organizational models for hotel commercial work have emerged. The first is an evolution, which entails appointing a Commercial Director

In this article, we’ll explore how AI search tools work and how you can make sure your hotel gets mentioned in their responses

If you’ve never heard of AEO or GEO for hotels, you’re not that far behind. The way we search for information online is evolving fast

When occupancy dips or a low season looms, the instinct may be to simply drop rate. Slash prices, run a discounts campaign and hope to fill rooms quickly