marketing

We explore which KPIs and supporting metrics matter most for marketing and sales teams; and how you can interpret commercial data

Here are five autumn content ideas to keep seasonal content strategy up to date and use authentic storytelling to drive engagement and conversions

Hotels that recognize this shift early can build competitive advantages around email based customer intelligence and interactive communication

By engaging directly with guests at the opportune time, hotels can customize services more effectively, leading to deeper guest satisfaction

Cutting ads in low season to “save budget” often leads to even lower bookings, forcing hotels to rely on OTAs with high commission fees

This Halloween, don’t let potential guests vanish from your website, instead enchant them with personalized experiences that boo-st bookings

Dynamic Budgeting is to see beyond the false clarity of commission thresholds, to embrace investment as strategy, and to reclaim the guest

What if forecasting could do more? What if it didn’t just tweak room rates, but actually took pressure off your team and boosted efficiency

We walk you through exactly why landing pages matter for SEO, how they work, and what makes a landing page not just rank well, but convert too

OTAs are flooding social, search, and AI-driven channels with budget that independents cannot match. If you do nothing, you are invisible