marketing

Three main data sources will help drive performance moving forward. The first, and one you may have heard the most buzz about, is hashed emails

Every part of your email, from the colours and images you use to the way your content is laid out, becomes part of that brand story

Multilingual online traffic is higher than ever, so advertisers should implement multi-language Facebook ads to reach the greatest potential of customers

Since the end of summer 2021, Google has begun to identify eco-sustainable hotels and Google Travel users can already see information about these hotels

 Whether your goal is to grow subscriptions, capture email addresses, gain survey responses or increase revenue, A/B testing has become essential

The complexity of a successful social media strategy has dramatically evolved. The recent pandemic has only stressed the importance of guest communication

Hoteliers have an opportunity to tap into this increased digital holiday shopping. The holiday festive season focus is multifaceted for hoteliers

Facebook marketing for hotels is much more effective than it was years ago. And if you are not doing it, you could be losing some valuable guests

We talk about a number of the Marriott systems and reports, exploring how hoteliers can utilise them to have the best commercial impact.

More than ever, guests have less brand loyalty. Today’s traveler is motivated by factors including price, location, and, importantly, your online reputation