marketing

When you choose to use a no-code platform to build your website, you are, indeed, building with code without having to do any actual coding

If you aren’t prepared for the “cookieless world” then call a lifeguard ASAP!  One wave that nobody is talking about is Google Analytics 4 or “GA4”

Using guest data and creating a personalised journey for these guests, you can provide great customer service and improve overall impression of your hotel

Michael talks about how the hotel sector should be leveraging the direct booking desire and also outlines 3 digital marketing trends hoteliers consider

A sure sign your hotel’s Instagram follower count has been artificially inflated with fake followers is to click on your hotel’s followers’ link

Branded keywords are sometimes referred to as ‘brand protection’. It’s important that you’re bidding on these keywords if only for insurance purposes

Segmenting your hotel email marketing campaigns based on precise, hotel-specific parameters is the difference between success and failure

Your keyword strategy is only one half of your overall paid search strategy. The other half is when and how much you choose to bid

Website designs that feel relaxed, accommodating, and anticipate visitor needs build trust, leading to stronger engagement and loyalty in the long run

Let’s see together some of the most important pros and some of the most important cons, in order to decide how to allocate your marketing budget