marketing

Because direct guest messaging is such a great marketing tool, let’s look at the best practices so that you can be sure to use it to your hotel’s advantage

Whether you are tasking your in-house team or outsourcing to an agency, resources, both time and money, must be determined to dedicate to social media

We’ve come up with three key takeaways from viral marketing campaigns that can help increase your hotel brand’s presence

These hotel marketing strategies will help you achieve the primary objectives of hospitality marketing: building brand awareness and generating demand

Enhanced CPC is assigned at the campaign level. Google takes the effective bid an advertiser sets and adjusts it based on how likely the user is to book

Your hotel may win over the minds and hearts of your tourists and push them one step closer to a reservation by applying these 10 ideas to your website

We talk about the ‘new kid on the block’, the Commercial Strategy Role – that overarching role encompassing Revenue, Marketing and Sales

There is no doubt a hotel should have an Instagram account. The tougher question is, what photos should independent properties be posting on Instagram?

With travel on the upswing, TikTok can be your ticket to ride, helping you reach vast audiences. But don’t wait too long to start or overthink your strategy

With an Instagram business account, a whole host of options become available that can help your hotel qualify the time spent marketing on Instagram