marketing

Google evaluates websites based on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) as a metric of their quality

Black Friday has the potential to overwhelm, so let’s walk through every step of the way to a successful hotel direct channel strategy! 

By calculating Guest Acquisition Cost, you gain insights into the financial efficiency of your guest acquisition strategies

Let us dive deep into 9 most prevalent hotel marketing paradoxes and explain why they can cause more harm than good and potential impact on your revenue

We’ll explore how hotels can drive bookings during Black Friday and Cyber Monday with a focus on direct bookings and digital marketing

Let’s discuss how to best leverage online reviews to optimise your hotel SEO strategy. In particular, dealing with negative reviews

For hoteliers, first-party data is essential as it comprises information collected directly from guests and website visitors

Many hotel companies spend far too much time aggregating data and not enough time creating digital marketing action plans from the analysis

When looking at the ROI of CRM, it’s important to see beyond financial metrics and recognise the enhanced guest experiences and streamlined operations

The convergence of hotel marketer data, analytics, and guest expectations for personalized service are redefining the way hotels connect with their guests