marketing

For marketers, the metaverse represents an opportunity to engage consumers in entirely new ways while pushing internal capabilities and brand innovation

We’ve looked at what a guest profile is, the various types of profiles and how to create your ideal profile using hospitality software

Changes are coming to Google Responsive Search Ads. Here’s what that means for hotel teams. NB: This is an article from Screen Pilot WHAT’S CHANGING Starting June 30, 2022, Google […]

Honing in on a highly specific audience that is properly aligned with your overall campaign goal can make or break your Facebook ad performance

When we look at the micro level data, where hotels ran both Google Paid and Free Booking Links, the split in received bookings saw at an average 70/30 split

Rather than marketing to the cookie, travel and hotel brands can use the opportunity to use people-based marketing across devices

The exciting thing about both and Waze map Ads is you can choose your budget. If you want more impressions and clicks, raise your budget based on results

Switching up your welcome emails to acknowledge and reward repeat guests is an essential way to boost loyalty and delight guests

Do not underestimate the power of visual content this year and try something outstanding and original to keep your property visible and prosperous

Reducing or simply eliminating these hurdles should be your number one priority, as it will increase the volume and profitability of your direct sales