marketing

A successful hotel digital marketing and sales strategy must clearly let guests know they will get the best offer if they book direct via your hotel website

Hotel websites can easily and quickly undergo a similar transformation that will make the ordinary hotel website absolutely extraordinary

Instagram is one of the most important social media platforms you can leverage for your inbound marketing strategy and each feature is simple to use

Hotel marketers can activate three datasets across channels to reach travelers. Here’s our tactical approach for capturing cookieless direct bookings

What is great about email marketing is that it is a medium you own and have full control over. Create data-driven email campaigns and capture higher ROI

The release of Google Analytics 4 offers a range of new features including many that were previously available only to customers who paid for Analytics 360

To make informed, strategic decisions, you must analyze marketing performance on key channels. Let’s look at what a hotel marketing report must include

We ask if revenue strategies often lost on the direct channel and if hotel marketeers consider revenue strategies when planning marketing campaigns

These five marketing strategies are not just directed towards online marketing but also the basic ideologies that hoteliers need to adopt

This 25-point checklist will help your branded hotel identify gaps in your total online digital strategy. You can then begin to work out a strategy