marketing

We’re confident that Bing Hotel Ads can play a pivotal role in driving direct bookings for your hotel. Don’t miss out on this hidden gem!

Your email marketing should have information that’s helpful, engaging, and relevant to your subscribers. Prioritising quality over quantity to build loyalty

We delve into the different attribution models available in Google Ads and offer valuable insights on what hoteliers should be cautious of

Let’s take a closer look at a direct channel strategy that is driving higher website conversion rates and welcoming more guests for Halloween festivities

We will look at why you should provide a personalised digital guest experience and what are some easy ways for you to get started straight away

Climate change isn’t coming anymore. It’s here. This year, we’ve seen record-breaking temperatures, devastating wildfires, unusually aggressive storms, and unprecedented flooding around the globe. NB: This is an article from […]

We ask if the focus around sustainability has made it way into the Marketing and Revenue teams. Does it form any part of the weekly strategic discussions

Relationship marketing can be on the opposite side of transactional marketing. It focuses on building long-term connections and loyalty with guests

We share tips on how to create a hotel website that drives direct bookings based on many years of experience designing and developing optimised websites

With this return to travel, there is also a return of competition from OTAs and booking websites – making SEO optimisation for your hotel website crucial