marketing

Sixty-five percent of adults now use social networking sites (Pew Research Center) and a growing portion of these users are utilizing social media before, during, and after traveling. As traffic […]

For years, we’ve all been reading about the need to coordinate the activities of Revenue Management and Marketing into one synergistic Revenue Generation process. In practice what is really happening […]

“Half of my advertising is wasted, I just don’t know which half,” is the famous quote from decades ago by Philadelphia department store owner John Wannamaker. That sentiment is still […]

Utilizing an open source content management system (CMS) like WordPress is in stark breach of a hotelier’s fiduciary duties and exposes them to great security and vulnerability risks hotel managers […]

GOING on a holiday is now a smoother process, with consumers able to explore and book travel and accommodations without having to go through middle-men. The online market for travel […]

Search Engine Marketing continues to be one of the highest revenue drivers for HeBS Digital’s clients, with more than 25% of direct online revenue coming as a direct result of […]

 It’s no secret that multi-channel campaigns are a great way to boost revenue during low seasons, target top customer segments, and fulfill ad hoc business needs. But is your hotel […]

Expedia Inc‘s acquisition of HomeAway, the vacation rental platform, for $3.9 billion (mostly in stock) could be understood as an alliance of mutual interest against Airbnb, the peer-to-peer short-term rental […]

The first act of outreaching to the crowd is 300-years-old (dates back to 1714), but the term ‘crowdsourcing’ was first coined in 2005 by two Wired Magazine editors Jeff Howe […]

How hotel chains can put more heads in beds with smart marketing Acquisition costs for online customers continue to rise. Because of this, hospitality marketers need to be smart and […]