marketing
How can hotels personalize experience to compete
NB: This is an article by Anton Schubert of eConsultancy. My aim with these articles is to cover some of the most important needs in hospitality and explore how […]
Is modern SEO more than the sum of independent parts?
When you think of SEO, what do you actually think about? If you were going to “practice” SEO, what would you be doing? Would you be writing content? Analyzing […]
User Experience: Thinking Beyond Keywords in SEO
NB: This is an article by Marco Braggio, an SEO expert and consultant with Leonardo Congratulations! You have a job working for Google. What? You didn’t know that you worked for […]
The Future of Hotel Distribution and Online Marketing
NB: These are extracts from a recent whitepaper by Peter O’Connor in conjunction with SiteMinder and Revinate Peter O’Connor, Ph.D. is Professor of Information Systems at ESSEC Business School, […]
The Data Driven Hotelier
NB: This article is based on extracts from a whitepaper report by ALICE Whether it’s used for understanding guests habits, analyzing TripAdvisor reviews, or improving service times to shave precious […]
Hey Big Spenders! Elite Traveler Insights
NB: These are extracts from a whitepaper report produced by ADARA ADARA has identified, through data driven research, that marketers should challenge how they target Elite Travelers. Contrary to […]
Whats driving customer loyalty for hotel brands?
NB: This is an article from PWC and is part of their Consumer Intelligence Series PwC’s Consumer Intelligence Series interviewed 1,026 business and leisure travelers to understand how their […]
How to Use Your Hotel Instagram to Super Charge Bookings
NB: This is an article from NetAffinity Your hotel Instagram is, in many ways, the ideal social platform for travel marketing. It combines two powerful aspects of social media […]
Your Hotel Email Marketing is Wrong. Here’s How to Fix It.
NB: This is an article by NetAffinity According to the Direct Marketing Association, email marketing generates a whopping 2500% ROI. While there are a variety of useful channels you […]
Will SERP Changes Impact Hotel PPC?
NB: This is an article from FUEL The hotel industry has seen the Google SERP change pretty drastically over the past few years and the latest update was more […]
