marketing
Wyndham Email Marketing is All About Loyalty
The following is the transcript of an email QA with Whitney Cripe, senior director of loyalty marketing at Wyndham Hotel Group. How would you broadly define what Wyndham’s email strategy […]
IHG puts digital, direct bookings and loyalty first
With talk of a bid from China’s Anbang Insurance Group being dismissed by IHG, Sally White takes a look at what the future holds Pity the poor management that delivers […]
If Hotel Marketing Were An Olympic Sport…
NB: This is an article from Tambourine There is nothing quite like the Olympics that has the power to inspire the greatness in all of us. It shows us the […]
How to Jumpstart Your Hotels Direct Bookings through SEO
As most marketers are aware, change is constant when it comes to search engine optimization. Smart hoteliers must adopt a proactive and holistic approach to content creation, marketing and optimization […]
Six Segmentation Mistakes that Will Cost Your Hotel Money
The data is clear: If you’re not segmenting your guest database and sending targeted emails rather than generic blast emails, your marketing is much less effective than it could be. […]
Want Booking Increase? Give Consumers Less To Choose From
NB: This is an article from Tambourine Your guests live in a world overloaded with content, chaos and way too many choices. Just think of the last time you shopped […]
In AsiaPac social media overtakes traditional marketing metrics
Brands in Asia Pacific are placing social media at the heart of their strategy as they strive towards 360-degree customer engagement, according to a study released by TNS. The results […]
Google Analytics for Hotels: Website Analytics Best Practices
One of the most useful tools for a modern hotelier is website analytics. Not only can you figure out where your visitors are coming from (both in terms of location and […]
Is Your Hotel Marketing Strategy More Like Tinder or Match.Com?
The strategy for finding success in the hospitality industry and using online dating apps is strikingly similar (believe it or not). For example, when considering marketing strategies you want to attract, […]
Comment: A summer social media roundup
We’re always being told that social media is a 24/7/365 affair, but with summer temperatures at their highest and many of us enjoying our holidays abroad, social media activities can […]
