marketing

Can marketing automation raise your online review scores?

NB: This is an article from Ryan Solutions I think you’d be hard pressed to find a hospitality brand that doesn’t want to see their online review score jump a […]

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The Science Behind Increasing Direct Bookings

With the ever-growing importance of the direct booking channel and the increasingly complicated path-to-purchase behavior of the multi-channel and multi-device travel consumer, today’s hotel website can simply no longer afford […]

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Six Things Scaring The $%#@ Out Of Hotel Marketers This Halloween

NB: This is an article from Tambourine For Halloween, we asked hotel marketers from coast to coast, representing properties of all sizes, what they’re most spooked about right now. Here is […]

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Strategies for Winning the Direct Booking Wars

NB: This is an article by Revinate It’s been a busy year on the “book direct” front. Hotels of all sizes are facing off against established and emerging online travel […]

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What a promotion reveals about how Airbnb sees resort rentals

Next-generation hospitality company Airbnb has been running an old-fashioned hospitality promotion to try to grab a bigger slice of the rental market in traditional resort areas. This October, the lodging-rental company has been […]

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Massive mobile expansion planned in travel over next three years

Mobile marketing offers unrivalled growth opportunities for the travel industry, outstripping potential returns from investments in digital marketing, social media and artificial intelligence According to a survey of 183 European […]

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Ratings or reviews: learning to read between the lines

Have you ever noticed that there is often some disconnect between a rating you received from a guest in an online review and the comment they wrote with it? This […]

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How travel brands are capturing millennial interest on mobile

There’s nothing quite like a bit of holiday research to get you through a rainy day. Now, according to new stats from Signal, more of us than ever are using […]

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Use Online & Voice Channel Analytics to Understand True Digital ROI

NB: This is an article from HeBSDigital As mobile bookings and website visits increased by 46% and 28% year over year (HeBS Digital Research), it is critically important to determine […]

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Is Your Hotel Web Design a Trick or Treat?

You never get a second chance to make a first impression. That’s why your website is undoubtedly one of the most important assets your organization can have. For any given property, […]

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