marketing
Jumpstart Your Hotel’s Direct Bookings through Search Engine Marketing
More than 25% of direct online revenue for hotels comes directly through Search Engine Marketing (SEM) initiatives, making these paid placements in the search engines an especially critical piece of […]
Reach the unreachable with browser push notifications and emails
Though email offers a direct and personal channel to connect with users, it has become increasingly over-saturated in recent years and, thus, less effective for marketing. Data from the Mailchimp […]
More Changes in 2016 That Impacted Hotel Marketing
Last week we discussed how major changes from Google in 2016 affected hotel marketing. In part 2 of our 2016 recap, we turn our attention to the changes made by […]
6 Ways You Can Turn Guests into Social Media Advocates
The best marketing your hotel can receive comes from word of mouth generated by your promoters and advocates. A joint study between Ogilvy, Google and TNS found that 74% of […]
“Shopping coming to Instagram” – what this means for hotels marketers
With that simple headline, commerce arrived on one of the world’s most engaging visual platforms. An official blog post marked the announcement from the Instagram team. There would now be […]
Automated email ideas for the holidays
The holiday season is upon us and we’re all ramping up to prepare for upcoming busy long weekends and time off over Christmas and New Year. Hoteliers specifically are energising their […]
Remarketing Strategy: Simple way to improve Hotel direct bookings
For an independent hotel, it is sometimes hard to get noticed. When a potential guest is searching for a hotel in their chosen destination, they tend to shop around. They […]
Major Changes From Google in 2016 That Impact Hotel Marketing
As 2016 winds down, we’re looking back at the major changes that impacted hotel marketing over the past year. For the most part, Google has influenced a lot of them, […]
Conversational commerce: killer direct channel to customer or confusing?
Driving so-called ‘conversational commerce’ is the next phase in the travel company customer relationship but it’s a complicated affair. In what Thomson is hailing as an ‘industry first’, last week […]
Five useful AdWords features to use during the peak booking season
With the peak holiday booking season almost upon us, advertisers need to be aware of the AdWords features that can help a campaign succeed. Here are five features of AdWords […]
