marketing
How Long Tail Keywords Can Drive Direct Bookings For Your Hotel
The most cost-effective way to drive traffic to your hotel website is organically, so it’s no surprise that hotel marketers want to learn more on how to do this effectively. […]
Taking the first steps toward personalisation in 2017
Hoteliers are hearing it from industry leaders constantly, in order to remain relevant in the changing hospitality industry, it’s time to ‘personalise’ the guest experience. But what does this actually […]
Loyalty, analytics & digital are driving forces in an Asian luxury alliance
By doubling their footprint, Taj Hotels and Shangri-La are hoping to secure a foothold in the world’s fastest growing travel markets The Asian luxury travel segment is growing rapidly, and […]
Travel data can supercharge the integration of loyalty with the everyday
In the last year, we have seen significant developments taking place in the convergence of travel loyalty programmes. This came as brands looked to provide members with the maximum flexibility […]
7 Trends That Will Change Social Media in 2017
It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolution. And if you’re a marketer, you […]
Buy Buttons Out Email Still In – Keep Marketing Momentum Strong
The close of 2016 is upon us and it’s time for marketers to conduct an annual review of the strategies and tactics they’ve used throughout the year. Weighing the pros […]
Direct Bookings Drive Will Transform Hotel Industry into Direct Response
First off, the hospitality industry is already a full-blown direct response industry. That might not be so obvious to the untrained eye, but you just need to know where to […]
How Much Does Facebook Advertising Cost? Complete Guide to Ads Pricing
We previously shared what $5 per day will buy you on Facebook Ads, but how much does Facebook advertising really cost? That’s a tricky question! And the short answer is, […]
Winning the Direct Booking: Combat the Effect of Airbnb on Your Hotel
It’s no secret that Airbnb has drastically disrupted the travel industry and has positioned itself as a unique and local online travel agency for travel consumers. Yet, while Airbnb paves […]
Google Analytics: Gaining Actionable Insights on Content Marketing Conversion Goals
More than ever, marketers need to determine content marketing ROI. Google Analytics (GA) is an ideal place to start. Setting up GA to track goals is an important first step […]
